By now you've probably been nudged by someone to join Google+, but what is it? In a nutshell, it's Google's social media answer to Facebook. But it's different.
Google+ allows you to organize the people you have relationships with online, whether they are friends, family, acquaintances, or business folks. That's what it calls "circles."
At this stage it isn't the "go-to" social media for business outreach, but it seems like a good way to filter your correspondence with the people you are associated with and share specific things with specific groups of friends, family, or acquaintances.
There is a lot more Google+ can do or will do, some of which could be used for business. For example, Google+ Hangouts is where 10 or more people can be on a single video chat. That might be a nice way to have a weekly sales meeting with some of your employees who are not in the main office.
As Google+ grows and matures, we'll keep and eye on it to see how it can be best used for business applications. If you want more on the basics, simply click here to read more and watch videos about what Google+ is and how it works.









