The Benefits of a KER Team Member
Manufacture consistently high-quality horse feed.
Quality manufacturing is the mainstay of Team Members. Horsemen come to rely upon the consistency of feeds, and this consistency is paramount to the health of horses. With a knowledge of local resources, Team Members mix high-quality feeds on-site using only the freshest ingredients and the greatest attention to detail and formulation specifications.
Stay abreast of local issues pertaining to horse nutrition.
No one knows the lay of the land better than its resident horsemen. A comprehension of the local geography and the products of the land are essential in understanding how horses are fed in different regions of the world. For example, Team Members know the hay that's grown and available to horsemen in their area-whether it's rich, high-quality alfalfa or stemmy coastal Bermuda-and they suggest to horse owners the feed that best complements those forages.
Team Members know how their customers use their horses, which is key to understanding how to nourish them properly. In the western United States, working ranch horses and packhorses that work long hours are commonplace, as are horses used in cutting, roping, and reining competitions. On the East Coast, however, a preponderance of horses are involved in showing, foxhunting, and pleasure riding. Team Member personnel grasp the demands of the horses in their region and recommend feeds that will work for those horses.
Embrace the education of horse owners and others in order to improve the health and nutritional status of horses.
Horsemen expect their allies to keep in step with the technological advances of the day. KER doesn't just keep stride with other equine nutrition companies-it outdistances the competition. More than 15 years ago, KER created MicroSteed, ration evaluation software applicable to horses of all breeds, ages, and uses. Over the years, KER nutritionists have refined the software to coincide with the current state of knowledge within the equine nutrition community. KER's Team Members use this program to advise horsemen what feeds best suit their needs. MicroSteed pinpoints nutrient deficiencies and excesses, and allows Team Members to fine-tune rations for specific horses.
In an effort to help horsemen manage the growth of young horses, KER produced Gro-Trac, first-of-its-kind software that allows breeders and managers to follow the development of young horses. By measuring height and weight, horsemen can compare the growth of their young horses with that of thousands of their peers of the same age, breed, and sex. Team Members can offer their clients Gro-Trac as an incentive for purchasing feeds from their companies.
Make concerted efforts to provide outstanding customer service to their customers.
Superior service is another hallmark of KER Team Members. Feed mill personnel are there to answer the nutrition and management questions of horse owners and to recommend the products that fit the nutritional needs of horses. If individuals at the KER Team Member location cannot answer a specific question, the nutritional experts at KER are just a phone call away.
